In the social media world I had been neglecting the Etsy store a little bit. It gets pretty confusing out there trying to run a little side business… Twitter, Instagram, Facebook, Etsy, LinkedIn, WordPress.
Where does one find the time?!?
To run a successful side business online it seems that there has to be a plethora of posting done every week in order to get everybody’s attention. With the algorithms on the social media sites, especially Facebook lately, you never know who is seeing what you post and whether anybody is seeing it at all.
I think we worry about overloading people when in actuality we need to bombard them. Say 100 messages a week we put out maybe reach only 50 people once. Did anyone even SEE it twice? Marketing needs to be consistent and repeated with the same message or imagery in order to sink in and be recognized.
The technology age offers marketing and advertising challenges that I’m sure none of us could have predicted. Now we are left with our creative minds and skill-set to try to sort through this mess to get our message, product or service seen.
That being said… come visit me on Etsy 🙂